TATA COMMUNICATIONS SET DATA FREE AND FREE UP THE END USER...

TATA
COMMUNICATIONS


SET DATA FREE
AND FREE UP
THE END USER
EMPOWER THIRD PARTIES TO ENGAGE WITH
CUSTOMERS WITH FREE DATA
Using mobile data quickly uses up consumers’ data plans. So
imagine if you could give them more flexibility in the way they
access their data. With Tata Communications Sponsored Data
Exchange (SDX), third-party sponsors pay for data usage for the
end user. Sponsors benefit from the chance to advertise, and
consumers benefit from free data usage.
• Easy on-boarding makes it simple to set up
• Single point of entry on both sides of the exchange business
model
• Flexible options to buy data ranges
• Single SDK (Click2SDX) supporting any number of users, apps
and protocols
• Transparent billing and settlement managed by Tata
Communications
• PRM portal, with online reporting and self-care features
• Cloud-based managed service, with no implementation or
software requirements
SPONSORED DATA EXCHANGE: SHARING THE
BENEFITS
Tata Communications’ Sponsored Data Exchange (SDX) is a two-sided market
model that lets consumers engage with brands in various ways to access and
use free mobile data. They can shop, play games, refer friends, watch videos
and redeem coupons or offers.
The Benefits to Sponsors
• Promote and distribute content to targeted audiences
• Easy on-boarding, with cloud-based Application Programming Interface
(API) integration
• Easy to use, with fully documented software development kit (Click2SDX)
• Flexible and innovative sponsorship models, including full data sponsorship;
dynamic, content based sponsorship; container app sponsorship; app-based
sponsorship; connected device sponsorship; ad-funded sponsorship
The benefits to Communication Service Providers
• CSPs decide who and how much they charge for data – leveraging our
unique demand-generation engine or setting up a direct sponsor agreement
with no additional technical requirements
• Low risk technical integration, via white-listed IP addresses. All traffic routing
to the addresses is zero-rated and charged to Tata Communications at
agreed rates – there’s no need to change any other policy rules
• Flexible commercial models – choose a model that meets your business
objectives, with exchange-based (many-to-may relationships between CSPs
and sponsors) or hub-based (direct bilateral agreement between a single
CSP and sponsor)
Rewarding for Consumers and Sponsors
WHY TATA
COMMUNICATIONS
• Proven expertise – with years
of experience in managing
mobile exchange models
• Extensive reach – across the
communications service provider
community
• Scalable solution – a one-toone
approach is not scalable,
so we remove the need for
each sponsor to establish
bilateral data exchange with
every other CSP
• Transparent pricing – with
automated revenue settlement
taken care of by Tata
Communications
A WIDE VARIETY OF
APPLICATIONS
• Mobile ad engagement
• Mobile content engagement
-- Streaming video
--Music
--Cloud apps (messaging,
data storage, backup)
-- Subscription service
--Office apps
-- Traffic & travel (maps, traffic
alerts, weather)
--Games and in-app
purchases
--Voice services (VoIP, calling
cards)
--Coupon redemption
Marketing & Ad
Tech Partners
Content-specific
Sponsorship Data Rewards App P2P Data Gifting
MNO A MNO B MNO X

its syntonic all the way through its report

https://www.tatacommunications.com/...ty-internet-things/mobile-customer-engagement