Brand love must be core to the DNA of the brand’: Oath launches...

Brand love must be core to the DNA of the brand’: Oath launches new video series exploring emotional connections

In a world where consumers can shop wherever they want and loyalty is no longer a guarantee, how can brands stand out from the crowd and win the hearts and minds of consumers? In other words: what can brands do to make their customers fall in love with them, where does this brand love come from, and how can brands build and foster it?

http://www.thedrum.com/news/2017/08...rand-oath-launches-new-video-series-exploring