Good read on OTT in general in India
http://knowledge.wharton.upenn.edu/article/can-netflix-amazon-disrupt-indias-streaming-video-market/
"between 2016 and 2021 mobile video traffic in India is expected to grow at a compound annual growth rate of 68% and the number of video capable devices and connections is expected to grow 2.2 times, crossing 800 million in number. Video is expected to grow to 78% of the overall mobile data traffic by 2021."