JJ...
From Email to GoldRoyal from SYT Investor Relations:
Thank you for your support in the company.
The content provider/app developer defines their offer using either the Campaign Manager or IO agreement if they are a managed account. They decide three items:
Is the goal acquisition, engagement or both?
How much do they want to spend per customer for this goal?
Which geography (ies) do they want to target?
The Campaign Manager (or IO agreement) then creates an offer based on the customers budget with Syntonic maintaining a fixed margin.
Now, if the geography includes a carrier for which Syntonic has licensed its Connected Services Platform, e.g. Verizon or Tata’s customers, then Syntonic receives additional revenue associated with the traffic generated on its licensed platform.
This is the ‘additive’ benefit referred to in the webinar.
Many thanks,
Syntonic Investor Relations
I think you're missing the "revenue associated with the traffic generated on its licensed platform" in your calcs.
SYT Price at posting:
2.8¢ Sentiment: Buy Disclosure: Held
