I would be looking at hit parties like Palmers United. They...

I would be looking at hit parties like Palmers United. They spend practically their entire advertising campaign being the libs hit man on labor. He does the dirty work for favours I presume worked a treat, actually did a master stroke on convincing the swing voters in QLD. Probably see more of that next election propagated nationally. I think of analogy equivalent to data analytics and the social media consortium.