New Member( 8 posts) In reply to: turbo on Monday 19/02/07...

New Member

( 8 posts)

In reply to: turbo on Monday 19/02/07 01:31pm



Having Catalyst do the marketing for them means its a block buster pill and their PR is starting to show.


turbo
Posted Monday 19/02/07 01:31pm


Regular Member

( 399 posts)

From the Catalyst website for this Thursday's show. Interesting timing...

Exercise Pill
A pill that burns fat just like exercise - is science just encouraging the obesity epidemic?

The prevalence of obesity in Australia has more than doubled in the last two decades and is costing billions of dollars a year. It’s not surprising then that people are looking for easy ways to lose their excess kilos…but as anyone who’s ever tried knows, changing one’s lifestyle can be very hard work.

Apart from the many drugs already on the market that claim to help people reduce weight, researchers are now developing new fat busting pills that mimic exercise and literally burn up fat. But will an ‘exercise pill’ just perpetuate poor nutrition and a lazy lifestyle?

Reporter: Maryanne Demasi
Producer: Paul Schneller
Researcher: Holly Trueman


* wrxsti comment:- Looks planned to the minute IMO.
Expecting nothing but huge results based on all this pre-announcement marketing, promotion and build-up.
It look's like the real deal this time - well done to all holders. Thanks to Turbo, etc. at S/Scene for the info.
wrxsti