Well perhaps I am a little more patient than many here. Perhaps Boston Consulting have a detailed plan - part of that could be a soft launch, inculding the exclusivity period with Lloyds currently underway.
SPL undertook trials in Perth - the results of which we haven't even been informed of yet. Do you really think that SPL would have mass produced Viraleze prior to this trial to supply the next 14 000 retail outlets to sell it?
Surely production for these 14 000 outlets would only have been undertaken recently?
I might be wrong, but I have a feeling that there is a bigger marketing plan yet to come.
I will admit though, my main disappointment here is the lack of media involvement over the past week.
