A key factor for me contributing to success of Viraleze as an optional product will be it's cost. What is its cost benefit? Product detail says 80 puffs at max 4 per day. That's 20 days at max usage. 80 days at min usage.
What's the likelihood of success at different pricing? Here's my rough form guide for discussion. Feel free to finetune pricing.
$10 - widespread uptake by everyone. Used when required. Strong revenues. $20 - limited use uptake mostly by persons in high risk categories, health workers, economic sectors with high contact/risk. Niche market revenues. $30 - Virawhat? Manufacturing costs more than revenue.
If it could be approved as PPE then it might be tax deductible which would help sales.
SPL Price at posting:
$1.87 Sentiment: None Disclosure: Held
