Has at least been honest in its announcements even if people...

Has at least been honest in its announcements even if people still don't get it . It may be adopted by some employers who wish less sickness in their staff and with a smart distributor , smart marketing even products with "claims" can do well . Scale in distribution and production quickly change costs as you would be aware and it is all about being on a shelf and visible initially regardless of margin and then building a reputation.

Lots I don't like but other parts I do. In comparison with SPL the communication is pretty clear and timelines at least close and FRE are giving it a red hot go in a very large market. It is a tough market but it would be hard to believe the could IMO do as poor a job as SPL has done with it's distribution. Will be interesting if they get volume as time goes on as that is key . Lots of ability to get publicity and target small areas and specific employers as well especially next season so good to get established now and not high early expectations.

If only we knew what SPL strategy was?