Good things do come to those who wait, scientists say
The old saying “good things come to those who wait” may in fact be true, a new study suggests.
copyright link/template/ver1-0/i/share-share.svgcopyright link/template/ver1-0/i/share-email.svg
By Peter Hutchison
Evidence disclosed yesterday suggested that people were now more willing to hang on for large rewards than go for instant but small gratification.
Experts claimed to have pinpointed a circuit in the brain which tells the human mind to delay seeking immediate satisfaction, suggesting that the creators of those popular Guinness adverts were on to something.
A person has the ability to resist an on the spot reward and delay it for months or even years if it means a better return in the future, the researchers claimed.
The report to be published in this month’s issue of the medical journal Neuron said that a person’s decision to delay or seek an instant reward was based on a quick prediction of how successful each outcome would be.
Dr Jan Peters, from the Department of Systems Neuroscience at the University Medical Centre in Hamburg, said: “Humans normally prefer larger over smaller rewards, but this situation can change when the larger rewards are associated with delays.
“Although there is no doubt that humans discount the value of rewards over time, in general, individuals exhibit a particularly significant ability to delay gratification.”
Dr Peters, who led the study, and Professor Christian Büchel conducted tests in which they measured the brain activity of participants who had to choose between smaller immediate and larger delayed rewards.
They discovered that individuals put a different value on rewards at different points in time.
Those tested were also given hints as to what would happen in the future. The more hints given the more the participants opted for longer-term choices, the scientists discovered.
“Our results reveal that vividly imagining the future reduced impulsive choice,” Dr Peters said.
- Forums
- ASX - By Stock
- OAK
- Xped Media Thread - Social Media, Online, Print and otherwise
Xped Media Thread - Social Media, Online, Print and otherwise, page-1170
-
- There are more pages in this discussion • 285 more messages in this thread...
You’re viewing a single post only. To view the entire thread just sign in or Join Now (FREE)
Featured News
Add OAK (ASX) to my watchlist
|
|||||
Last
6.9¢ |
Change
0.000(0.00%) |
Mkt cap ! $1.862M |
Open | High | Low | Value | Volume |
0.0¢ | 0.0¢ | 0.0¢ | $0 | 0 |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
1 | 30000 | 7.0¢ |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
9.5¢ | 1524 | 1 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
1 | 30000 | 0.070 |
3 | 91070 | 0.069 |
2 | 180000 | 0.060 |
1 | 20100 | 0.059 |
1 | 86000 | 0.058 |
Price($) | Vol. | No. |
---|---|---|
0.095 | 1524 | 1 |
0.096 | 52424 | 1 |
0.175 | 22450 | 1 |
0.180 | 30000 | 1 |
0.190 | 29137 | 1 |
Last trade - 16.12pm 31/07/2024 (20 minute delay) ? |
Featured News
OAK (ASX) Chart |
Day chart unavailable
The Watchlist
CCO
THE CALMER CO INTERNATIONAL LIMITED
Anthony Noble, CEO
Anthony Noble
CEO
SPONSORED BY The Market Online