"Turning to consumer expenditures in other categories, Table 5...

"Turning to consumer expenditures in other categories, Table 5 suggests that, during the MERS outbreak, consumers reduced their spending on recreation and culture by 6.87% and maintained relatively persistent expenditures on groceries. The null effect of ItMERS on grocery expenditures mayappear inconsistent with our prediction, but remember that groceries are often considered less affected by macroeconomic factors because they cannot be postponed [7]."

Yeah, I have no idea what percentage of Z1P's revenues are based on grocery (incl. toilet paper) spending though. I would guess consumer discretionary goods including clothing, furniture and luxury goods may form a bigger percentage than toilet paper. And no inspyah, this is not an attack on your zip holding's (medium to long term) market value, the decrease in revenue may well recover very rapidly following the virus event along with a sticky increase in e-commerce market share. But by all means, keep coming up with new insults.